Rabu, 26 Februari 2014

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Savage Peace: Hope and Fear in America, 1919, by Ann Hagedorn

Written with the sweep of an epic novel and grounded in extensive research into contemporary documents, Savage Peace is a striking portrait of American democracy under stress. It is the surprising story of America in the year 1919.

In the aftermath of an unprecedented worldwide war and a flu pandemic, Americans began the year full of hope, expecting to reap the benefits of peace. But instead, the fear of terrorism filled their days. Bolshevism was the new menace, and the federal government, utilizing a vast network of domestic spies, began to watch anyone deemed suspicious. A young lawyer named J. Edgar Hoover headed a brand-new intelligence division of the Bureau of Investigation (later to become the FBI). Bombs exploded on the doorstep of the attorney general's home in Washington, D.C., and thirty-six parcels containing bombs were discovered at post offices across the country. Poet and journalist Carl Sandburg, recently returned from abroad with a trunk full of Bolshevik literature, was detained in New York, his trunk seized. A twenty-one-year-old Russian girl living in New York was sentenced to fifteen years in prison for protesting U.S. intervention in Arctic Russia, where thousands of American soldiers remained after the Armistice, ostensibly to guard supplies but in reality to join a British force meant to be a warning to the new Bolshevik government.

In 1919, wartime legislation intended to curb criticism of the government was extended and even strengthened. Labor strife was a daily occurrence. And decorated African-American soldiers, returning home to claim the democracy for which they had risked their lives, were badly disappointed. Lynchings continued, race riots would erupt in twenty-six cities before the year ended, and secret agents from the government's "Negro Subversion" unit routinely shadowed outspoken African-Americans.

Adding a vivid human drama to the greater historical narrative, Savage Peace brings 1919 alive through the people who played a major role in making the year so remarkable. Among them are William Monroe Trotter, who tried to put democracy for African-Americans on the agenda at the Paris peace talks; Supreme Court associate justice Oliver Wendell Holmes Jr., who struggled to find a balance between free speech and legitimate government restrictions for reasons of national security, producing a memorable decision for the future of free speech in America; and journalist Ray Stannard Baker, confidant of President Woodrow Wilson, who watched carefully as Wilson's idealism crumbled and wrote the best accounts we have of the president's frustration and disappointment.

Weaving together the stories of a panoramic cast of characters, from Albert Einstein to Helen Keller, Ann Hagedorn brilliantly illuminates America at a pivotal moment.

  • Sales Rank: #1365057 in Books
  • Brand: Brand: Simon n Schuster
  • Published on: 2008-04-22
  • Released on: 2008-04-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.40" w x 6.12" l, 1.85 pounds
  • Binding: Paperback
  • 560 pages
Features
  • Used Book in Good Condition

Amazon.com Review
Book Description
Written with the sweep of an epic novel and grounded in extensive research into contemporary documents, Savage Peace is a striking portrait of American democracy under stress. It is the surprising story of America in the year 1919.

In the aftermath of an unprecedented worldwide war and a flu pandemic, Americans began the year full of hope, expecting to reap the benefits of peace. But instead, the fear of terrorism filled their days. Bolshevism was the new menace, and the federal government, utilizing a vast network of domestic spies, began to watch anyone deemed suspicious. A young lawyer named J. Edgar Hoover headed a brand-new intelligence division of the Bureau of Investigation (later to become the FBI). Bombs exploded on the doorstep of the attorney general's home in Washington, D.C., and 36 parcels containing bombs were discovered at post offices across the country. Poet and journalist Carl Sandburg, recently returned from abroad with a trunk full of Bolshevik literature, was detained in New York, his trunk seized. A 21-year-old Russian girl living in New York was sentenced to 15 years in prison for protesting U.S. intervention in Arctic Russia, where thousands of American soldiers remained after the Armistice, ostensibly to guard supplies but in reality to join a British force meant to be a warning to the new Bolshevik government.

In 1919, wartime legislation intended to curb criticism of the government was extended and even strengthened. Labor strife was a daily occurrence. And decorated African-American soldiers, returning home to claim the democracy for which they had risked their lives, were badly disappointed. Lynchings continued, race riots would erupt in 26 cities before the year ended, and secret agents from the government's "Negro Subversion" unit routinely shadowed outspoken African-Americans.

Adding a vivid human drama to the greater historical narrative, Savage Peace brings 1919 alive through the people who played a major role in making the year so remarkable. Among them are William Monroe Trotter, who tried to put democracy for African-Americans on the agenda at the Paris peace talks; Supreme Court associate justice Oliver Wendell Holmes Jr., who struggled to find a balance between free speech and legitimate government restrictions for reasons of national security, producing a memorable decision for the future of free speech in America; and journalist Ray Stannard Baker, confidant of President Woodrow Wilson, who watched carefully as Wilson's idealism crumbled and wrote the best accounts we have of the president's frustration and disappointment.

Weaving together the stories of a panoramic cast of characters, from Albert Einstein to Helen Keller, Ann Hagedorn brilliantly illuminates America at a pivotal moment. An Exclusive Note to Readers from Ann Hagedorn

Savage Peace is the biography of the year 1919 in America told through interweaving narratives that connect the reader to the individuals, events and themes that make the year so hugely significant. My quest is always to make history as accessible as possible to the general public using storytelling techniques and so I structured Savage Peace like a work of fiction with main characters and story arcs. It is, however, based firmly on facts gleaned from primary sources housed in archives nationwide, including declassified military intelligence and justice department records. I spent more than five years researching and writing the book in an effort of course to get to the very core of the significance of the year 1919 and to deliver that truth to you, the reader, in an entertaining style.

But why 1919? First, I consider the year a missing page in our history. We typically associate 1919 with the Paris Peace Conference, Woodrow Wilson and the League of Nations--all important aspects of the year, of course. But there is far more to the year than what happened in Paris. In fact, Savage Peace tells the story of what happened in America while Wilson was in Paris. Remember that 1919 was the aftermath of a world war, a flu pandemic, and the Russian Revolution. It was an uncertain, very intense year that shaped policies and attitudes for nearly a century in America. In many respects it was the year that made modern America. Consider that the foundation of our domestic intelligence system was firmly established in 1919; that our "cold" relationship with the Soviet Union emerged from events such as U.S. intervention in north Russia that year and the government’s raid on the Soviet Bureau in Manhattan; and that our response to the 1919 race riots (in 26 cities) was to use segregation as the solution instead of identifying it as the problem. One of the things that drew me to the year was that it offers us all an opportunity to observe democracy under extreme duress. This was a time when Americans were caught between the promise of democracy–-Wilson told us we were fighting the war to make the world safe for democracy--and the penalties for exercising democratic rights at home in the aftermath of the war. After the Armistice, certain wartime measures and laws were kept in place in the name of protecting the nation from the new threat of Bolshevism. This allowed the nation to stay immersed in the mentality of war, the culture of fear, and a state of perpetual crisis, which in turn justified an attack on Democratic rights and raised the issue of the delicate balance between national security and the safety of the constitution.

During World War I, a massive domestic intelligence system was put in place to protect Americans on their own soil, to outsmart German spies, and to identify German sympathizers. It was indeed the largest corps of homeland spies ever assembled in any nation during wartime and it included at least 300,000 volunteer spies in organizations such as the American Protective League, the National Security League, the Liberty League, the Home Defense League, the Sedition Slammers, and the Boy Spies of America. There were wartime laws too, such as the Espionage Act of 1917, which made it a crime to obstruct the war and to criticize the war, and among other things, gave the postmaster general the right to censor "seditious" magazines and newspapers. The Sedition Act in 1918 (an amended version of the Espionage Act) went further and said it was a crime to "willfully utter, print, write or publish" any expression of disloyalty toward or criticism of the U.S. government, its Constitution, its flag, or its military uniforms.

In 1919, these laws and the domestic intelligence network were still in tact. Now the task was to identify those who favored leniency for Germany in the ensuing peace negotiations and, as the Justice Dept. told the Washington Post on Armistice Day, to keep a "vigilant watch over anarchists, plotters and aliens." Soon dissent in America was bundled into one package labeled Bolshevism. Hiram Johnson, the Republican senator from California who was loudly speaking out against U.S. intervention in north Russia–-a military adventure unauthorized and in fact unknown by most Congressmen and one that evolved into a civil war in which we were fighting with the White Army against the Reds--said in one of his speeches to the U.S. Senate, "It is a dangerous and delicate thing to speak of Russia and to even inquire concerning our activities there. During the war it became fashionable to call all who disagreed with any governmental policy pro-German. Now the fashion has changed: and any man who will not accept the wrongful edict of entrenched power is by that token a Bolsheviki."

In Savage Peace I show that one of the people who best understood just how hard it would be to free the nation and the Constitution from the emergency restrictions put in place during the war was Oliver Wendell Holmes, Jr., then an associate justice on the U.S. Supreme Court. In March of 1919 he issued an opinion saying effectively that the right of free speech could be taken away if the speech or circular contained wording that presented a "clear and present danger" of causing unlawful acts. His critics argued that expression could not be censored on the basis of the possibility that it might incite such acts as the acts could be punished when and if they occurred.

That summer and autumn Holmes reconsidered the limitations and the protections of free speech in America. And in November, he modified his view in a dissenting opinion that expanded the definition of protected speech in America. In that opinion he wrote: "When men have realized that time has upset many fighting faiths, they may come to believe even more than they believe the very foundations of their own conduct that the ultimate good desired is better reached by free trade in ideas–-that the best test of truth is the power of the thought to get itself accepted in the competition of the market... We should be eternally vigilant against the attempts to check the expression of opinions that we loathe and believe to be fraught with death, unless they so imminently threaten immediate interference with the lawful and pressing purpose of the law that an immediate check is required to save the country."

Fortunately, Holmes' words outlived the hysteria of the year in which he wrote them. So did Democracy.

There is so very much more I could say about the importance of 1919, especially about what we can learn from that year. Savage Peace is as the Chicago Tribune wrote in its great review of the book "a potent reminder of the fragility of civil liberties and the power of conspiratorial fantasies propagated by true believers and opportunists alike during times of war and uncertainty."

Looking at the year 1919 indeed reminds us to listen to the voices in America's past who well understood that Democracy has the capability of correcting its errors only as long as its citizens can exercise their rights. I'd like to end this note to my readers with the words of one of the individuals portrayed in Savage Peace, New York attorney Harry Weinberger, who often represented people charged with violating the Espionage Act: "Democracy lives on the exercise and functioning of democracy. As a child learns and grows by doing, a people learn democracy by acting in democratic ways. I know from the history of other countries that even the best democratic constitutions did not prevent dictatorships unless the people were trained in democracy and held themselves eternally vigilant and ready to oppose all infringements on liberty."

Thanks for reading and enjoy the book!

--Ann Hagedorn

From Publishers Weekly
Former Wall Street Journal staffer Hagedorn (Beyond the River) makes a stylish entry into the history-of-a-year genre with this account of America in upheaval in the wake of WWI. In 1919, both the world and the U.S. were in need of reconstruction: soldiers returning from war needed jobs, and the influenza epidemic wasn't quite under control. Two threads Hagedorn follows are middle-class Americans' fear of Bolshevism, and the struggles of black Americans. U.S. Attorney-General Palmer instigated raids to try to root out leftist activists, and in what may have been "the State Department's first official interference in African-American politics," the agency denied black Americans' request for passports to travel to France and speak to the Paris Peace Conference about racial equality. In a year rife with lynchings in the Deep South, W.E.B. Du Bois, who had urged black Americans to shelve their grievances and fight the Germans, now argued that blacks, having served the nation, deserved to be accorded civil rights. Still, some exciting cultural developments presaged the roaring '20s: F. Scott Fitzgerald's star rose, and the nation's first dial telephones were installed in Norfolk, Va. This vivid account of a nation in tumult and transition is absorbing, and the nexus of global and national upheaval is chillingly relevant. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
The armistice ending World War I was declared in November 1918. Americans could look forward to 1919 with a spirit of optimism. Business had boomed during the war, and Wilson's joyous greeting from Europeans as he attended the Paris Peace Conference seemed likely to usher in a period of peace and prosperity. In the view of Hagedorn, 1919 was anything but normal and tranquil. Racism reared its ugly head as lynching and the persecution of those who dared to bridge racial barriers continued. During the war, the government had constructed a web of domestic-intelligence agencies designed to root out those opposed to the war effort. Despite the armistice, these agencies continued to work aggressively. Particularly shocking, in retrospect, were the activities by members of the American Protective League, a government-sponsored organization. These zealots often conducted illegal searches, spied on their neighbors, and used crude intimidation tactics on a massive scale. This is a timely reminder of the dangers implicit in trying to achieve national security at the expense of basic freedoms. Jay Freeman
Copyright © American Library Association. All rights reserved

Most helpful customer reviews

1 of 1 people found the following review helpful.
Fascinating Era
By W. Holston
The year 1919 is fascinating. the book does a wonderful job of describing how dramatic this era was. The juxtoposition of returning Black Veterans and the brutality of lynching is heartbreaking. Black men in uniform were lynched. There are heroes of the First Amendment, like the attorney Harry Weinberger defending the free speech rights Anarchists and Communists. There's the unflappable Mollie Steimer speaking truth to power, a young J Edgar Hoover, developing an index system to track radicals. Then there is the almost unheard of story of the American troops fighting the Reds in Siberia. I certainly never read about that in school. there's Carl Sandburg, the socialist journalist. This is a really well written book. I found it a tad slow in places, so I gave it a four, but it's a close call to a five, because the era is just so interesting and the story is well told. One final matter, the passage on Helen Keller is short but worth the price of the book by itself. I had no idea.. won't spoil it for you.

21 of 22 people found the following review helpful.
Tumultuous year in fine detail.
By Jean Cheek
Reading Ann Hagedorn's Savage Peace: Hope and Fear-1919 allowed me to view and viscerally live a year in history that frankly, I had underappreciated. A compelling mosaic of a turbulent year, each detailed fragment is a well-crafted story in it's own right, but to then be masterfully woven together, illuminating the fears of Bolshevism, the frustration of the African-Americans returning from the war as heroes, but expected to `step down' upon return, or even the horrific fear of continued lynching juxtaposed to Madam C.J. Walker's phenomenal business success allows the reader to feel the conflictions of ideals, laws and everyday post-war life.

Yes, President Wilson and the peace treaties were important, but so were the riots, bomb threats, first nonstop transatlantic flight, eloquent speakers and writers including W.E.B. DuBois, Oliver Wendell Holmes, Jr., Carl Sandburg, and the first international fame for Albert Einstein with the proof of his theory of relativity. The reader learns what Helen Keller, A. Mitchell Palmer, William Monroe Trotter were doing in 1919, and get to know forgotten people such as Mabel Pufffer and Arthur Hazzard and their tragic story. The big and the small, known and unknown, arranged in Hagedorn's narrative non-fiction gives credence and life to a very important year.

9 of 9 people found the following review helpful.
Well written and important book
By Thomas A. Fenton
How do you give five stars to a book that you found yourself hating while you read it? Or, more to the point, how do you give an outstanding rating to a book that alternately made you intensely angry and disgusted, and which you never found truly enjoyable to read? Normally, I love reading books about the history of our nation. In spite of my emotional reactions to reading "Savage Peace...", I only wish I could give it more stars. Let me give potential readers a warning: if you like sweet stories that make you feel good, don't read this book! If you want to "enjoy" what you read, don't read this book! I did NOT "enjoy" myself. One night, I took the book to bed to read myself to sleep, and opened to where I stopped last, to start at the beginning of Chapter 27. I started to read and after one sentence, closed the book, and laid it aside, knowing that I dared not start the chapter if I wanted to sleep. I knew I would not be able to handle it.

What Ann Hagedorn has done in "Savage Peace..." is to present America to her readers at a point in our history where injustice prevailed, fear was rampant, the Constitution of the United States wasn't worth the paper it was printed on as far as being our "guiding light". It is the most horrible picture I have ever seen of life in America at any point in our 234 year history. I was born in 1945, at the end of the Second World War, and was too young to be aware of the McCarthyism of the 1950's from any perspective but a faint awareness after the fact. Nineteen-nineteen is the one year, if Hagedorn is accurate in her presentation, that I thank God I did not have to live through as an adult. The title, "Savage Peace, Hope And Fear In America, 1919" is completely accurate and on target. On the opposite end of the spectrum from the hope that came with the end of the first World War (or, as I would personally title it, "World War, Part 1") is the terror surrounding the continued post-war usage of the Espionage Act (1917), the Alien and Sedition Acts (1918), and the Red Scare of 1919. There were the fears of Bolshevism, Communism, bombings, civilian spy groups cooperating with the government spies, that made George Orwell's "1984" seem imminent to me. There was the fear that anyone in any union was intent on destroying the very government itself. Every bit of unrest in the nation was blamed on either Bolsheviks or on pro-German sympathizers. There were the lynchings, beatings and burnings of black Americans with virtually NO resistance from the police, the BI (Bureau of Investigation, precursor of the FBI), the federal government, or even from the President himself. And, there was the sad and disgusting story, begun in chapter 23 and returned to in chapter 27. It was the story of a wealthy white woman in love with a black man, wanting to marry in Ayer, Massachusetts, at first, a friendly and sympathetic town. Both were adults. Both with sterling reputations, but they were threatened and finally victimized by her family and his, having her declared insane for wanting to marry a black man, and spiriting him out of town by deceit, then charging him with theft of the gifts she had given him. History tells us it did not have a "happily ever after" ending. And, 1919 was the year that J. Edgar Hoover got his start at the B.I. and almost single handedly turned it into both the best and the worst government agency in the history of these United States.

To be sure, there were good things that happened in 1919. The first non-stop transatlantic flights, the scientific community's successful viewing of the May 29, 1919 version of the Moon's total eclipse of the sun, the passage of the Susan B. Anthony Amendment and events connected with the defeat of Germany are a few, but the overwhelming story as Hagedorn tells it is centered on the words "savage" and "fear". That is, after all, the point of her book, and, as hard as it is for me to read, being an advocate of equality and justice, not to mention a proponent of simple human kindness, it is an absolutely essential period of American history to understand. Not for the purpose of possessing knowledge of terrible information about America, but for the purpose of possessing information that might help to prevent it from ever happening again. Truthfully, some of the hope and fear Hagedorn speaks of in this essential book are present today, and have been since September 11, 2001. I will admit part of my time is spent in fear, and fighting off fear of many of other ideologies that may come and try to take over my beloved America. I need this book to show me how ridiculous and how destructive excessive fear can be, and how to recognize it before it takes over.

Five Highly Disturbing Stars and this reader's appreciation.

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Selasa, 25 Februari 2014

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  • Sales Rank: #488098 in Books
  • Brand: Brand: Kaplan Publishing
  • Published on: 2002-05-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.04" w x 8.40" l,
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Most helpful customer reviews

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I used a general biology book to study as well as this one, and the general biology book was much better.

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To America: Personal Reflections of an Historian, by Stephen E. Ambrose

Completed shortly before Ambrose's untimely death, To America is a very personal look at our nation's history through the eyes of one of the twentieth century's most influential historians.

Ambrose roams the country's history, praising the men and women who made it exceptional. He considers Jefferson and Washington, who were progressive thinkers (while living a contradiction as slaveholders), and celebrates Lincoln and Roosevelt. He recounts Andrew Jackson's stunning defeat of a superior British force in the battle of New Orleans with a ragtag army in the War of 1812. He brings to life Lewis and Clark's grueling journey across the wilderness and the building of the railroad that joined the nation coast to coast. Taking swings at political correctness, as well as his own early biases, Ambrose grapples with the country's historic sins of racism; its ill treatment of Native Americans; and its tragic errors such as the war in Vietnam, which he ardently opposed. He contrasts the modern presidencies of Eisenhower, Kennedy, Nixon, and Johnson. He considers women's and civil rights, immigration, philanthropy, and nation building. Most powerfully, in this final volume, Ambrose offers an accolade to the historian's mighty calling.

  • Sales Rank: #168323 in Books
  • Brand: Brand: Simon n Schuster
  • Model: 1667107
  • Published on: 2003-10-07
  • Released on: 2003-10-07
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .80" w x 6.12" l, .73 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

5 of 5 people found the following review helpful.
His Final Lecture - Read and Appreciate
By V. L. Wilson
A summary of events and important people in American history from the beginning of our independence to the present century, Stephen E. Ambrose takes us on a journey of enlightenment from his perspective, allowing us to form our own opinions while eagerly reading his.
Part autobiographical, he shares his personal history and the love and support from his wife and five children. They researched together, spent vacations in the west exploring the Lewis and Clark trail, and respected one another. How refreshing.
As the title aptly reads, Personal Reflections of an Historian, the reader is captivated by his unique stories which include his long association with Dwight Eisenhower whom he reveres as the brightest and wisest leader of the past century; his part in establishing a World War II National D Day Museum in New Orleans; his encounter with a German officer; a thrilling description of the Battle of New Orleans; his research on Richard Nixon; the war in Vietnam, and many many more insightful
chapters on various subjects.
Every chapter of this book for Americans is worthy of our reading time so that we too, can form our own opinions concerning each subject. It should be required reading as an overview of our country with its movers and shakers, heroes and villians, mistakes and progress, for all our leaders - the president included!
I was impressed by the fact that this worthy historian is unashamed to admit his own bias in some cases and how he eventually changes his thinking as he makes new discoveries.
He compares a number of presidents and their leadership, as well as taking us to the battlefields with America's brave fighting men. Thanks to this author and his numerous books, and to Tom Brokaw, we will not be allowed to forget the price paid by the veterans in all our wars.
Wonderful stories, interesting reflections from a well-educated professor and historian, and a great book for a discussion group. Read and enjoy!

26 of 26 people found the following review helpful.
His Last Book: His Best
By Bill Emblom
Whenever Stephen Ambrose would be asked which of his books is his best, he would answer by saying his latest one. This effort entitled "To America" is not the longest by any stretch, but of the half dozen of his books that I have read, I enjoyed this one the most. Ambrose covers America from our country's beginnings right into the year 2002 when he died. Obviously he can't go into the detail he did in other efforts, but he covers our nation's history in succinct detail and explaining why he admires men such as Ulysses Grant, Andrew Jackson, Theodore and Franklin Roosevelt, Dwight Eisenhower, and Jackie Robinson. History, Ambrose tells us, "is about people, and nothing could be more fascinating to people than other people, living in a different time, in different circumstances." This is about people who are well known and those who are not, who have made significant contributions to America who we owe a debt of thanks for their life. Ambrose says the technological improvements of the 19th century became killing machines that turned the great wars of the 20th century into the worst century ever. Racism, women's rights, nation building, and the threat we face from the Islamic world are other subjects Ambrose touches on. The book is only 252 pages long, and if you are looking for an outstanding summary of our country's history this book will certainly hold your interest.

3 of 3 people found the following review helpful.
It's a chance to hear Professor Ambrose lecture...
By Rheumor
...which is different, I think, than reading a work of (objectively told) history. In his final work, Mr. Ambrose expounds on all manner of things (mostly) American, even on those that are quite personal (such as his 1st wife's suicide), in a rambling, storyteller fashion. A fair amount of space is devoted to "setting the record straight", as it were, on his own opinions, some of which having changed markedly from those he espoused for many years. He takes a more generous view of TR and a less critical view of how Native Americans were dealt with by the U.S., but continues his hard-line criticism of the Viet Nam debacle. To tell you more would be to deprive you of the privilege of hearing his "last few lectures", ones given without concern of rebuttal. You may not agree with him on many issues, but it's from the heart of a patriot and worth considering. [I would add here, if I may, that we owe Mr. Ambrose a debt of gratitude for his central role in bringing the National D-Day Museum in New Orleans to us all]

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Sabtu, 22 Februari 2014

^ Ebook Download One Big Table, by Molly O'Neill

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One Big Table, by Molly O'Neill

From noted food writer Molly O’Neill comes a lavish portrait of our nation’s contemporary culinary tradition with the best recipes from the greatest home cooks.

Ten years ago, former New York Times food columnist Molly O’Neill embarked on a transcontinental road trip to investigate reports that Americans had stopped cooking at home. As she traveled highways, dirt roads, bayous, and coastlines gathering stories and recipes, it was immediately apparent that dire predictions about the end of American cuisine were vastly overstated. From Park Avenue to trailer parks, from tidy suburbs to isolated outposts, home cooks were channeling their family histories as well as their tastes and personal ambitions into delicious meals. One decade and over 300,000 miles later, One Big Table is a celebration of these cooks, a mouthwatering portrait of the nation at the table.

Meticulously selected from more than 20,000 contributions, the cookbook’s 600 recipes are a definitive portrait of what we eat and why. In this lavish volume—illustrated throughout with historic photographs, folk art, vintage advertisements, and family snapshots—O’Neill celebrates heirloom recipes like the Doughty family’s old-fashioned black duck and dumplings that originated on a long-vanished island off Virginia’s Eastern Shore, the Pueblo tamales that Norma Naranjo makes in her horno in New Mexico, as well as modern riffs such as a Boston teenager’s recipe for asparagus soup scented with nigella seeds and truffle oil. Many recipes offer a bridge between first-generation immigrants and their progeny—the bucatini with dandelion greens and spring garlic that an Italian immigrant and his grandson forage for in the Vermont woods—while others are contemporary variations that embody each generation’s restless obsession with distinguishing itself from its predecessors. O’Neill cooks with artists, writers, doctors, truck drivers, food bloggers, scallop divers, horse trainers, potluckers, and gourmet club members.

In a world where takeout is just a phone call away, One Big Table reminds us of the importance of remaining connected to the food we put on our tables. As this brilliantly edited collection shows on every page, the glories of a home-cooked meal prove how every generation has enriched and expanded our idea of American food. Every recipe in this book is a testament to the way our memories—historical, cultural, and personal—are bound up in our favorite and best family dishes.

As O’Neill writes, “Most Americans cook from the heart as well as from a distinctly American yearning, something I could feel but couldn’t describe until thousands of miles of highway helped me identify it in myself: hometown appetite. This book is a journey through hundreds of ‘hometowns’ that fuel the American appetite, recipe by recipe, bite by bite.”

  • Sales Rank: #546390 in Books
  • Brand: O'Neill, Molly
  • Published on: 2010-11-16
  • Released on: 2010-11-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 2.20" w x 8.00" l, 5.25 pounds
  • Binding: Hardcover
  • 864 pages

Amazon.com Review

Molly O'Neill on Christmas Cookies

People ask me which all-American dish I got the most recipes for in the decade that I traveled across the United States gathering recipes and food stories for One Big Table: A Portrait of American Cooking. Meatloaf? Fried chicken? Macaroni and cheese? Nope. In fact, if I gathered all the recipes for all other American icons together in a single pile, it wouldn’t be half as high as the stack of Christmas cookie recipes that I was given.

There were, of course, dozens of variations on butter cookies and cookie press cookies, dozens of secrets to the making and baking of perfect ginger bread people, candy canes, trees and wreathes. But the majority of Christmas cookie recipes are simply special cookies, cookies that take time and a certain touch, cookies whose recipe is passed from generation to generation, cookies that express all that we wish we brought to the holiday kitchen--warmth, generosity and enough white picket fence fantasy to stretch from sea-to-shining-sea.

My mother’s French almond cookies are perfect example. There is no reason NOT to make the perfectly crisp almond cookies any time of the year. But my mother who, like many Christmas cookie maniacs, began baking a different batch of cookies the day after Thanksgiving and continued until she ran of storage room in the cold attic, baked these cookies only once a year. They keep well, so were always her first batch. To her six children and 14 grandchildren and great-grandchild, the smells of these confections is as much of the season as Frankincense, pine and myrrh.

When it comes to cookies, Christmas means "special," and "family" and "eat it while you can!" --Molly O'Neill

Featured Recipe: Virginia’s French Almond Cookies (Columbus, Ohio) from Molly O'Neill’s One Big Table

Virginia O’Neill began making Christmas cookies the day after Thanksgiving and continued making a batch a day until the twentieth of December. "I’d grown up as a single child, raised by a wealthy aunt and uncle who were older and quiet. They had cooks and servants and everything was always perfect. I distinguished myself by preparing dinner on the cook’s night off and by baking cookies and pies. I started collecting Christmas cookie recipes in grade school, and even after I married into a different life—my husband was a dashing working man and I had six children—my aunt and uncle expected me to bake. I used to love doing it. Hundreds of intricate, delicate cookies. It was a way of reconciling where I’d come from and what I’d become, I guess. Always use a little less butter than is called for, that is the secret. The French Almond cookies last for a month, if you store them in a tin, with wax paper between the layers."

Ingredients

1/2 pound (2 sticks) lightly salted butter, cut into chunks
1 1/4 cups packed light brown sugar
1 1/4 cups granulated sugar
1 tablespoon honey
2 large eggs, well beaten
2 cups ground almonds
3 cups all-purpose flour
1 teaspoon baking soda
1/2 cup slivered almonds

Instructions

Preheat the oven to 350°F. Line a baking sheet with parchment paper. Cream the butter and sugars until smooth. Stir in the honey, eggs, and ground almonds. Combine the flour and baking soda, then add to the butter mixture. Mix well.

Pinch off a piece of dough the size of a walnut (about 2 tablespoons). Roll it between your palms to form a cigar shape. Place on the baking sheet.

Repeat, placing the cookies 2 inches apart. Push a slivered almond into the center of each cookie.

Bake until golden brown, about 10 minutes.

Immediately transfer to a wire rack to cool. Let the baking sheet cool and reline with parchment before shaping and baking more cookies.

Makes about 11 dozen cookies


Featured Recipe: LaVerne’s Black Raspberry Bars (Arlington, Virginia) from Molly O'Neill’s One Big Table

LaVerne Yost has always been an obsessed home cook, but since retiring, she has had more time to cook, talk about cooking, and eat other people’s cooking. She figures that she has traveled about fifty thousand miles in pursuit of fabulous food in the past decade and, sounding a little like Dorothy in Oz, she said that she has yet to find a sweet that can compete with these simple bars that her sister taught her to make "many, many years ago." They are delicious by themselves, or served warm with vanilla ice cream, Greek-style strained yogurt, whipped cream, or custard.

Ingredients

12 tablespoons (1 1/2 sticks) unsalted butter, softened
1 cup packed light brown sugar
1 3/4 cups all-purpose flour
1 teaspoon baking soda
1 teaspoon kosher salt
1 1/2 cups old-fashioned rolled oats (not instant)
One 12-ounce jar seedless black raspberry preserves

Instructions

Preheat the oven to 400°F. Grease a 9 X 13-inch baking pan.

In a large bowl, cream the butter and sugar with a fork. Combine the flour, baking soda, and salt and add to the butter mixture. Stir in the rolled oats.

Press half the batter into the prepared pan. Spread the preserves on top. Crumble the other half of the flour-and-butter mixture over the preserves and bake for 25 minutes.

Allow to cool slightly, then cut into bars.

Makes about 24 bars


From One Big Table by Molly O’Neill. Copyright © 2010 by Molly O’Neill. Reprinted by permission of Simon & Schuster, Inc, NY

From Publishers Weekly
Starred Review. O'Neill, former New York Times Magazine food writer and author (New York Cookbook), has compiled an informative and heartwarming refutation of the demise of American home cooking. Ten years and many miles in the making, this collection celebrates the nation's culinary diversity, both ethnically and agriculturally, and offers a uniquely intimate look at what home cooking in America is truly like today. O'Neill crossed the country, interviewing home cooks and spending time in the kitchens of recent immigrants. The results are enticing recipes that intertwine family stories, personal histories, and food. From stuffed Danish pancakes in Utah to tamales in Santa Fe and Vietnamese shrimp pancakes in Mississippi, this eclectic collection showcases the best this country has to offer. O'Neill also includes old-style American fare, including black-eyed pea and mustard greens soup, corn chowder, campfire trout, and bluegrass bass with Kentucky caviar. Sidebars abound on everything from black sea bass to Johnny Appleseed, Elvis to shrimp. As engaging in the armchair as it is in the kitchen, this book is an enduring testament to our historic traditions and the new culinary forays being made by American home cooks. (Nov.) (c)
(c) Copyright PWxyz, LLC. All rights reserved.

From Booklist
*Starred Review* This is One Big Book, filled to the brim with anecdotes, references, information, memorabilia, and 800 recipes that are truly representative of all U.S. cultures and ethnicities. O’Neill, former New York Times Magazine food columnist, respected author (New York Cookbook, 1992), and TV host, has outdone herself. It’s difficult not to stop and savor every page, from the gee-whiz type of historical illustration and mouthwatering food photography to the stories of new and well-honed cooks. In fact, the documented recipes often seem like footnotes, even if they’re preserved lemons, borscht, cioppino, or feijoada (Brazilian black-bean stew), simply because of the powerful stories. Take a minute to meet painter-waterman Bobby Bridges, living on Maryland’s Eastern Shore, who imparts the secrets of his clam clouds (aka clam fritters), or Chicago’s Mark Reitman, a self-made expert on hot dogs as well as the founder of the Hot Dog University. Read more about Michigan celery, a subtle variety called Golden Hue. Flip to the pages celebrating the soul and food (barbecued chicken) or Gee’s Bend, Alabama, natives, a community made famous by its quilts displayed at New York’s Whitney Museum of Art. Perhaps no better and more humble quote summarizes O’Neill’s attempt to capture the spirit of our eating past and present than these comments from Alabamian Mary Lee Bendolph: “Old clothes have a spirit in them. I see that scrap of apron in a quilt and I remember the woman who wore that apron thin. Cooking is like that, too. I make my cornbread to remember all the cornbread that was made for me.” --Barbara Jacobs

Most helpful customer reviews

58 of 62 people found the following review helpful.
Real America
By JungleGirl
It's easy to forget how diverse America truly is when reading traditional American cookbooks. This book, however, gives us a glimpse inside the menus of real Americans of various backgrounds and their families. We see local and regional culture reflected, as well as immigrant culture and how immigrants have evolved their menus to reflect their surroundings. I own many cookbooks (somewhere over 400 or so), but this is probably the best one that I have read recently. Every page draws me in and reminds of the America I know and love. This is not a heartless collection of text as some cookbooks can be, but it's a survey of who we are as Americans, defined by what we eat. There are many great renditions of traditional foods included, as well as many unique recipes incorporating influences from multiple cultures (local and foreign). Even better, there are brief vignettes preceding each recipe describing the background behind the recipe, which often includes some family history of the contributor (and sometimes a photo of the contributor or photo otherwise related to the recipe), bringing the reader even closer to these people kind enough to share their family recipes with us. There are limited photos of the recipes themselves (caution to those who prefer visual aids), but each story is interesting and well worth reading. It feels a little inadequate to call this simply a cookbook, as it could be just as well labeled a collection of short stories (that just happen to include a recipe or two at the end of each story). I currently live as an American expat overseas, but every page of this book is like a slice of home and well enjoyed.

35 of 38 people found the following review helpful.
A must-have for serious cookbook collectors
By Susan G. Dunlap
Full disclosure: I read everything by Molly O'Neill not because of the cachet associated with her former ties to the New York Times, but because my husband was one of her classmates at Denison University in Granville, Ohio. Consistently delightful and, more importantly, an important voice, her incisive research and writing raises her works to a level heard above the din of other culinary voices

So, OK. What about this book?

It's a keeper, but not for the reason I expected. When I read that O'Neill invested a decade in creating this book, that she traveled over 300,000 miles in the pursuit of research and that she selected 600 recipes from 20,000 that were submitted, I was on the lookout for a "best of," the tastiest this-or-that.

The crux of O'Neill's work is the _connection_ to the food we put on our tables. The recipes may be -- or may not be -- the best. They might not even be unique. It's the passing along of recipes, the regionalism, the importance of contining to apply chemistry in our kitchens that make this book spectacular.

The jacket blurb describes One Big Table as "brilliantly edited," and it is.

My favorite part of the book? The illustrations, folk art, vintage advertisements, and romp through the history of stoves. Is it worth parting with $50 to have illustrations, etc., under cover? Depends on how serious you are. To not have a copy of One Big Table in your collection, if you are a serious cook, would be akin to not having, say, at least one Julia Child volume in your culinary library. You decide.

29 of 32 people found the following review helpful.
America Never Tasted So Good
By ilash
This book is one big, delicious bite of American cooking. It's filled to the brim with more than 600 recipes and stories galore ranging from potpies to the social history of chocolate cake. For those of us who have moved a time or two...or 10, Molly O'Neill has captured the foods of each area I've called home. These recipes take the reader from coast-to-coast with lots of practical cooking know-how. No matter how many cookbooks are on your shelf, this encyclopedic resource is the definitive in rounding out a true collection.

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Jumat, 21 Februari 2014

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Love on the Dotted Line: A Novel, by David E. Talbert

What happens when love and litigation collide? One thing's for sure -- hell hath no fury like an attorney scorned!

Morgan Chase, a thirty-four-year-old contracts lawyer, is pushed to her romantic wit's end when she discovers that her boyfriend of nine months, investment banker Marcus Alexander, has been diversifying his "portfolio" with another woman. After a few hours of venting with her girlfriends, and more than a few drinks, Morgan decides that the only way you can guarantee that a man will act right after you've been intimate is if you make him sign a contract before you've been intimate.

Sparks fly, tempers flare, and emotions hit the fan when the man Morgan finally convinces to sign her contract is caught red-handed with another woman. What follows is an ingeniously plotted and thoroughly entertaining fusion of comedy, romance, and courtroom mayhem...

  • Sales Rank: #1737048 in Books
  • Brand: Brand: Simon n Schuster
  • Published on: 2006-05-02
  • Released on: 2006-05-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .70" w x 5.25" l, .60 pounds
  • Binding: Paperback
  • 256 pages
Features
  • ISBN13: 9780743247214
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Publishers Weekly
Morgan, a contract lawyer, and Marcus, an investment banker, may not be married, but they're still the perfect couple: they're good-looking and well-to-do, and in addition to their romantic all-night conversations they enjoy "an unconscionable supply of trashy, tribal sex." Or they were perfect, until Mo spies the diamond tennis bracelet she thought was her birthday present on the slim brown wrist of another lady. Spirited Mo dusts herself off pretty quickly, thanks to the encouragement of her "ace boon" best friend, Altima, and the attentions of Charles, the gorgeous former NBA player who sells her a pretty, "pre-owned" (not "used," he insists) Lexus and then flies her to Paris on their first date. Before Charles and Mo get it on, though, Mo has him sign this handy little contract—a "pre-prenuptial"—whereby he guarantees his fidelity. Which means that when he inevitably screws around on her, she takes him to court, and hilarity, of a modest sort, ensues. Side action rounds out the thin but amusing plot: there's the mayor's sex scandal, the "prison cut" neighbor's search for love and Mo's sweet flirtation with a fellow lawyer in this frothy tale of love and legal wranglings by the author of Baggage Claim.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Thirtysomething Morgan Chase is fed up with failed relationships. During an evening spent drinking and commiserating with two friends, she decides to draw up a contract spelling out the terms and conditions of any future romances. Her girlfriends--an unappreciated attorney going nowhere with the firm, and Altima, a clerk--have had equally poor luck at finding Mr. Right. When Charles Anthony Sealant, a former athlete and wealthy businessman, comes into her life, Morgan takes no chances. In the heat of passion, she gets him to sign on the dotted line. When the inevitable happens, her girlfriends and her mother are right behind her when she takes Sealant to court in a legal battle of the sexes. But along the way, the three women learn valuable lessons about themselves, their abilities, and their wayward efforts to find love. Readers who enjoyed Talbert's Baggage Claim (2003) will love this breezy look at modern romance. Vanessa Bush
Copyright © American Library Association. All rights reserved

Review
"It's always an amazing feat when a male author delves into the female psyche so well that one has to keep looking at the cover to make sure the author is really a man.... [A]n entertaining read that sets a precedent in love and law."
-- Dallas Weekly

Most helpful customer reviews

1 of 1 people found the following review helpful.
Contractual Love
By Latoya Carter Q
In his latest novel, Love on the Dotted Line, David E. Talbert uses humor and wit to explore the issue of infidelity. Morgan Montgomery, a successful contract lawyer, is reveling in her relationship with Marcus Alexander. On her birthday, she expects to receive an expensive gift she sees hidden in his closet but instead she sees her jewelry on the arm of one of Marcus' other women. Dejected and depressed, Morgan's friends take her out and in a drunken stupor she comes up with the idea of creating a contract (complete with terms, conditions, and consequences) that a man must sign insuring his fidelity in exchange for mind blowing sex. Initially the contract was just a product of her venting, but she soon meets Charles Sealant, a charming "pre-owned" car salesman, and gets him to sign on the dotted line. When she feels that Charles is in breach of contract, what ensues is a hilarious; drama filled situation that almost puts Jerry Springer to shame.

David E. Talbert has penned a witty, well written novel that sheds a different light on the expectations that men and women have in relationships and their views on infidelity. Although at times the story was predictable, it flowed well and kept me intrigued up until the end. The main characters were completely believable and I especially enjoyed how the secondary characters, Morgan's friends: Altima, Ophelia, and Andre added to the story. Overall, Love on the Dotted Love is an enjoyable read that I would recommend to anyone looking for a light, entertaining, yet discussion-prompting read.

Reviewed by Latoya Carter-Qawiyy

APOOO BookClub

1 of 1 people found the following review helpful.
Love Games with Consequences
By The RAWSISTAZ Reviewers
Up and coming lawyer Morgan Montgomery is tired of the one-sided relationships with devious playas and she's not going to take it anymore! There's nothing like a black woman scorned, so Morgan vows that she'll never again "put out," and put up with men's lies for free. So, she creates a "love contract" that any man she gets involved with must sign before he gets the "goods," which entitles her to a monogamous relationship after the deed is done. If he violates the contract, he'll get hit where it hurts the most-his wallet. Morgan puts her contract into action when she gets her latest love interest to sign it. But she soon finds out he's just like the rest. Now, she's ready to wage war in the courtroom against the scheming playa, to protect the hearts of women everywhere.

LOVE ON THE DOTTED LINE is David Talbert's second novel. In it he builds an entertaining story of love gone wrong which is filled with tons of hilarious twists. Mr. Talbert delivers the story with great dialogue, humor and character's who will leave you thinking long after the story has ended. LOVE ON THE DOTTED LINE is a fast-paced read which will have you laughing out loud at times and is sure to make a lot of women wish it were real life.

Reviewed by Peaches

for The RAWSISTAZ Reviewers

1 of 1 people found the following review helpful.
Funny, novel yet entertaining
By thesavvybamalady
Well, I tell you; this is quite a novel twist; You have this sister attorney Morgan, who has relationships and are tired of the regular predictability; At the advice of her fellow attorney(and nemesis)Ophelia, she sets up a "love contract" guaranteeing the best sex in return for faithfulness; Ok. She then meets a car salesman, who wines and dines her, takes her to Paris for a day, and in the heat of the moment, signs the contract, because after all, "he was thinking with one of his heads, and if it was a paper for his grandmomma's execution, grandma would have come up short". After a whirlwind romance that falls unexpectedly yet predictably short, Morgan gets him to see the error of his ways, which he doesn't, and takes him to court for "breach of contract". the results of that alone is worth it;

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Kamis, 20 Februari 2014

## Download Meditations with James Van Praagh, by James Van Praagh

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Meditations with James Van Praagh, by James Van Praagh

Meditate Your Way to True Peace and Wisdom
Meditations with James Van Praagh is an inspiring collection of meditations and affirmations that will empower you to connect with your inner self. Bestselling author and renowned spiritual medium Van Praagh offers over forty meditations, each of which addresses a specific issue or concern that may be blocking your spiritual journey, such as "Release the Past," "Confronting Fears," and "Tuning In to Abundance." By helping you to truly see, feel, and listen to your inner voice, Van Praagh leads you to develop the wonderful, innate abilities that let you become your best self.

  • Sales Rank: #89274 in Books
  • Brand: Van Praagh, James
  • Published on: 2003-12-04
  • Released on: 2003-12-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.00" h x .50" w x 4.00" l, .24 pounds
  • Binding: Paperback
  • 224 pages

Review
"This excellent primer demystifies the work of mediums...and offers simple and accessible guidance."

About the Author
James Van Praagh is arguably the most famous and successful spiritual medium of our time. He has been a featured guest on The Oprah Winfrey Show, Larry King Live, and countless other television and radio shows. He lives in the Los Angeles area. Visit his website at www.vanpraagh.com.

Most helpful customer reviews

0 of 0 people found the following review helpful.
I love JVP!!!
By Amazon Customer
This set of meditations are wonderful and easy to follow. All of his books and classes have a universally understood truth, and most importantly teach that love is what matters most. No matter your faith or religious affiliation, JVP's books can only enrich your experience.

0 of 0 people found the following review helpful.
Great Little Book!
By Bwell
I really like JVP meditations that I've read in his other material. This little book is priceless! Great short meditations and some tips for those new to meditation.

0 of 0 people found the following review helpful.
I expect it to be very good.
By Wayne Hughes
Have not read it yet, but as other books from Van Praagh, I expect it to be very good.

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Selasa, 18 Februari 2014

~~ Ebook Download Thinking Inside the Box: The 12 Timeless Rules for Managing a Successful Business, by Kirk Cheyfitz

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Thinking Inside the Box: The 12 Timeless Rules for Managing a Successful Business, by Kirk Cheyfitz

For the past decade and more, everyone in business was told that success in a rapidly changing world required constant "thinking outside the box." The result has often been financially and ethically disastrous. Now, in a radical reassessment of what really works, this book shows that the business world lost its way when it forgot how to think inside the box. Challenging the prevailing wisdom and trend-of-the-minute management advice, award-winning journalist and international businessman Kirk Cheyfitz lays out a set of historically proven principles he calls "The Box" -- the 12 unchanging rules for building, expanding, and maintaining a strong business. Everyone with an interest in business -- whether students, entrepreneurs, corporate managers, consultants, or CEOs -- will benefit from the brilliant and fundamental insights of Thinking Inside The Box:

• Learn to tell the difference between what can and cannot be controlled by management, and focus on the areas that will make the most difference.
• Understand the economic principles that never change so you can devote your attention to the things that are changing all the time.
• Rediscover the critical discipline of planning for profit.
• Understand why some acquisitions work and most don't.
• And much more...

The book draws on in-depth research, Cheyfitz's long personal experience as an entrepreneur and corporate manager, and revealing interviews with business leaders such as Microsoft CEO Steve Ballmer and Prudential Securities CEO John Strangfeld. Combining these elements, Cheyfitz presents a compelling, reliable, and well-documented account of successful business practices that have met the challenges of the ages. With a practical approach and carefully documented examples, Cheyfitz mercilessly exposes the hype and inaccuracies of so-called business gurus preaching the need for constant "revolution" in business.

From its very first words -- a preface titled "Don't Do Anything Stupid" -- to its very last, Thinking Inside The Box demonstrates that the only way to think outside the box productively is to learn each plank in The Box and practice it daily. For the first time, a book explains what the dot-com crash, the telecom disaster, the Enron collapse, and all the myriad, multibillion-dollar business catastrophes of the last decade have in common -- a total lack of regard for (or complete ignorance of) the basic rules of business. Here, finally, is the indispensable book that shows managers and investors where to find the path to enduring success again.

  • Sales Rank: #795423 in Books
  • Published on: 2003-04-08
  • Original language: English
  • Number of items: 1
  • Dimensions: .94" h x 6.12" w x 9.48" l, 1.10 pounds
  • Binding: Hardcover
  • 272 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Read this and prosper
By W. Zanchuk
This book covers business basics that haven't changed in a thousand years. It presents the concepts simply, with planty of analogies and examples. Don't look for details, but if you follow these guidelines, you'll run a good business. I had my senior staff read this and we reviewed it chapter by chapter.

11 of 11 people found the following review helpful.
Nothing revolutionary, still original and useful
By Deák Csaba
Summary:

Thinking Inside the Box is a compilation of the old, very-very basic principles of running a business. Cheyfitz does not claim to share any revolutionary ideas with the reader; on the contrary, he asserts that the fundamental philosophy of business has not changed for centuries, only the methods and tools evolve. This conservative attitude is coupled with entertaining style. He draws examples both from his personal experience and from conscientiously researched literature.

For beginners in business the book is a must. Veteran businesspeople should know most of Cheyfitz's rules from experience; still the book will probably provide some valuable insights for them, too.

Detailed review:

It is difficult to find a business book that is systematic, practical and entertaining at the same time. Books written by outsiders (such as university professors) are often strong on research and well-structured, but they tend to be too theoretical or even naïve for the practitioners. On the other hand, books written by businesspeople are sometimes just collections of anecdotes, they are often simplistic and specific to the author's circle of experience. Usually the best case is when businesspeople partner with professors (as in the case of the Balanced Scorecard) or when researchers go out to the "field" and actually observe how business success is achieved in real life (as in the case of First Break All the Rules). The worst case is of course, when conceited consultants with little practical experience or theoretical knowledge write a book after doing some sloppy "research" (a good example of that is businessThink - make sure to get your copy if you want to learn how to write something extremely arrogant and condescending).

Thinking Inside the Box is a rare example of a businessman writing a book without too much bragging, with his own stories being short and relevant, and his research on other companies unusually thorough and well-referenced. All he promises is to summarize the basic rules of starting and operating a business, and he does exactly that, in a definitely entertaining style. The visualization he uses (the 12 rules are the planks of "the box") is a rather unnecessary addition, but - as a previous reviewer observed - it catches the eye of the would-be-buyers better.

A peculiarity of this work is its conservative point of view. These days most business books urge you to continuously innovate, turn your business upside down and "think outside the box". Cheyfitz warns us that while modernization or transformation of your tools and methods is often necessary, it is always risky, so you should not temper too much with the basics of your business if it is going well. The last time I read anybody warning me that I should be cautious with innovations was Gerald Weinberg in Secrets of Consulting - and that was rather long ago. ("Nothing new ever works"- says Weinberg, which is of course a little exaggerated statement, but in my experience still not very far from the truth.) Paradoxically, being conventional is a highly unconventional (shall I say heretic?) attitude in today's business literature, probably this is why Thinking Inside the Box never made it to the bestseller list.

Cheyfitz claims that there are some basic principles of business that have been unchanged for centuries, and will probably remain true for a long time in the future, so if you disregard them, you may soon be out of business. The book lists 12 "timeless rules" or "planks". Some of these rules are so simple that you would feel that the author wants to insult your intelligence had he not listed copious examples of businesses ignoring them. A couple of the rules in the second half of the book are not so trivial, and as such, probably more debatable than the rest, but still they come from a person who has applied them in practice, so they deserve at least careful consideration. Thus the book is much more than a farewell speech to the "New Economy" invented in the .com period.

The "planks" include the following (rephrased by me, for I do not have the book on me when writing this review):

- Profitability is everything.

You may start your business with a loss initially, but you must have a clear plan to achieve profitability. Sounds like a trivial chapter not worth reading? Cheyfitz quotes many well-known examples of not following this rule. We are living interesting times... (Our beloved Amazon.com is one of the examples. While I am a customer and fan of Amazon, I would not have slept peacefully at night if my money had been invested in this company. Yes, I know they have achieved profitability, but all too many .coms with similar strategies failed.)

- Give customers what they want, not what you want to give them.

Another "trivial" rule. While we know how powerful advertising can be, and it is often more useful to have good political relationships than good customer relationships, many companies could dramatically improve their bottom line by adopting such a philosophy. But in this neck of the woods not many companies seem to have discovered it yet (including the local branches of US multinationals).

Just one recent example (I am sure you could add hundreds of others from your own experience): I bought a carpet on the Internet from Germany. I asked the seller to send it by a reputable company instead of the Postal Service. He answered it was impossible to find one. I thought he must be crazy, so I contacted GLS, UPS and some other companies who are supposed to be in the business of transporting goods from one place to another. It turned out that the seller was not crazy: all these firms with thousands of trucks running in Europe told me it was impossible for them to transport a f...ing rug over a distance of a few hundred miles if it is rolled (length: 3 m - 10 feet, weight 50 kg - 110 lbs). They did not even offer any alternatives (like: we can do it at an extra cost, we contacted another company that can do it for you...), they basically told me to go to hell. Eventually we had to transport the rug folded (which of course did not do it good). Will I be a loyal customer of any of these guys? You bet I won't, regardless of their reputation or marketing efforts.

- Know what your main asset is (and protect it).

The main asset may take different forms, but it is rarely something physical. The examples given by Cheyfitz help you understand the concept and find your own main asset. This is also sound advice, often followed but sometimes neglected even by otherwise good firms.

- Do not build what you can buy.

Your business can grow faster if you both grow it internally and at the same time you buy up good companies that have the expertise, customers, etc. You may buy companies even if they are in the red, assuming that you have a plan to turn them around. This is probably the most debatable of the 12 rules, since there are numerous examples of seemingly meaningful mergers with catastrophic results, so following this rule may lead you to unpredictable situations - while Cheyfitz cautions against such moves in the other chapters. True, Cheyfitz emphasizes that you should do your homework and look very carefully at what you buy, still I feel that by giving your customers what they want or by protecting your main asset, you take much less unnecessary risk than by buying up troubled firms to grow your "empire". Even so, this is a point that every business that wants to grow should seriously consider.

(For a complete list of the rules, read the book : )

I would make Thinking Inside the Box a mandatory reading at the beginning of MBA studies. It will be very helpful if you start a company with little experience, and probably even experienced busiensspeople will not regret reading it and consider whether they fully follow these classic rules. Thinking Inside the Box is a book that will not become outdated anytime soon.

9 of 10 people found the following review helpful.
Great business book. Back to the fundamentals.
By Dave Piasecki
I admit I bought this book because of the title. I am so annoyed with repeaters constantly spouting off about "thinking outside the box" and other "clever" little catch phrases they pick up in magazine articles, books, and management seminars, that I just had to get this book once I saw the title. Despite the humorous title, this book is actually a solid business book. The only humor here is in the utter stupidity and arrogance of management in some of the case studies. The book starts out by making the case that there is rarely anything "new" in business (something I've believed for a long time). It then goes on to essentially discuss the basics of business. The subtitle, The 12 Timeless Rules for Managing a Successful Business probably more effectively describes the content (but I doubt I would have bought it with that title).
What I really liked about the book is the way it quickly covered the topics with a rapid-fire series of organized case studies. The diversity of case studies ranging from Enron, Microsoft, AOL and Webvan, to McDonnel Douglas, Fed Ex, American Express, and GE made for some very interesting and thought provoking reading. Granted, the "12 timeless rules" are things you probably already knew, but that's not the point. Just because you know something doesn't mean you are using that knowledge in your decision-making. This book makes you think, and I believe that is its greatest value. Anyone about to make important business decisions should read this book first

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