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Selasa, 06 Mei 2014

* Free Ebook Zen and the Art of Falling in Love, by Dr. Brenda Shoshanna

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Zen and the Art of Falling in Love, by Dr. Brenda Shoshanna

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Perennially popular topics Zen and romance come together in this unique guide that reveals how to fall in love and stay that way.

We are meant to be in love. Love energizes our daily existence, heals the body and mind and makes every moment precious. So why aren't we in love all the time?

In Zen and the Art of Falling in Love, psychologist, relationship expert and Zen practitioner Brenda Shoshanna shows readers how to rejuvenate their romantic lives by combining a psychological understanding of relationships with the way of Zen practice. The lessons provided by such practices as Taking Your Shoes Off (Becoming Available), Sitting on the Cushion (Meeting Yourself), Cleaning House (Emptying Yourself) and Receiving the Stick (Dealing with Blows) can offer new insight into the common problems of miscommunication, lies, betrayal, jealousy, insecurity, loss, and disappointment. Using the lessons of Zen practice, you can open your life to love, fall in love—and stay in love.

Sales Rank: #623175 in Books
Published on: 2004-02-02
Released on: 2004-02-02
Original language: English
Number of items: 1
Dimensions: 7.00" h x .70" w x 5.00" l, .41 pounds
Binding: Paperback
272 pages

From Publishers Weekly
To find love, take off your shoes, sit on a cushion and do nothing, advises the author of Zen Miracles. These and 10 other Zen-based practices, Shoshanna says, will help prepare you to receive love, and, eventually, to build lasting, meaningful relationships. Each Zen instruction is like "a metaphor for our entire lives": consciously taking off our shoes teaches us about mindfulness; sitting quietly on a cushion allows us to get to know ourselves and our patterns of behavior; doing nothing helps us learn to let go of our need to control things and people. Shoshanna goes on to explain how other practices, from cooking to "struggling with your koan," also help us find our way to being in love, "our natural state." For readers seeking hands-on, practical advice for romantic rejuvenation, Shoshanna's guide may feel as weightless as the smoke rising from the nearest incense burner: there are no chapters on the Zen method to approaching that office crush, or dating someone who already has children, for example. But readers searching for broader meaning will revel in her ability to weave together the basic tenets of relationship psychology with the self-realization techniques of Zen practice. Nor is Shoshanna's advice limited to affairs of the heart; much of her counsel-to be open, loving and full of faith-feels relevant to all aspects of life.
Copyright 2003 Reed Business Information, Inc.

Review
Body & Soul A powerful, potentially life-changing book.

Marianne Williamson bestselling author of A Return to Love Dr. Brenda Shoshanna's words are wonderful.

About the Author
Brenda Shoshanna, PhD, is a practicing psychologist, therapist, workshop leader, and author. She has written many books, including Zen Miracles, Why Men Leave, and Journey Through Illness and Beyond, winner of the NABE Award for Best Book of the Year in the Category of Health. She is also the relationship expert on iVillage.com and runs workshops nationally on all aspects of psychology, Zen, and relationships. Dr. Shoshanna lives in the New York area. Visit the author online at BrendaShoshanna.com.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Must-read for EVERYONE!
By Katy Hollbacher
I bought this book 6 or 7 years ago, having liked what I saw from a quick browsing at the bookstore, but I was so much more impressed than I ever could have hoped. For me, it has truly been life-changing. I read it a second time a few years ago and since then have left it on my bedside table--I might read a few pages or a chapter every week or month, and plan to "always" be reading it.

The approaches and lessons taught can be applied not only to love relationships, but to work and life in general. Some of the case studies can be a little cheesy, but I completely relate to so many examples that I'm amazed. I can be pretty "Type A" about certain things, and this has helped me to... enjoy the moment by setting aside expectations, learn to just be.

I think what this world needs is a lot more Zen. Read this book and pass it on to your friends and newly engaged or married couples!

2 of 2 people found the following review helpful.
Not another "Help me fall in LoVe" book
By J. Holowaty
Zen and the Art of Falling in Love is a simple, insightful look at the enigma that is Love. It is a look into the truth of the matter - that Love is only attainable when we look inside of ourselves first - and really look ... not just cast a brief glance into who we are, where we've been, and what we've experienced.
The quotes interspersed throughout the book, as well as the "Stepping Stones" at the end of each chapter make this a book filled with practical, meangingful and real information that is sure to affect, inspire and find its way into your life (usually when you least expect it!).

4 of 4 people found the following review helpful.
Great book but...
By Amazon Customer
This is an excellent book but only for those who have some understanding of what Zen Buddhism is and generally agree with its priciples, ideas and 'world-view'. If, on the other hand, you think that Buddhism/Zen is not your cup of tea or find it confusing/esoteric/strange, then you really won't get much out of this book.

For those of us who are lay or formal practitioners of Zen (it doesn't matter for how long), this book is one of it's kind in that it takes specific Zen practices/priciples and relates them to challenges and struggles a person faces when she/he is in a relationship.

My only issue is with some of the stories of 'real-life' people used by the author. They are meant to illustrate some point the author is trying to make but they end up being annoying, irrelevant or worse, counter-productive.

Overall: Highly recommended

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> PDF Ebook The Emperor's Handbook: A New Translation of The Meditations, by Marcus Aurelius

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In the tradition of The Art of Living and Marcus Aurelius’ Meditations—a practical book of timeless advice from one of the most powerful individuals in history—available for the first time in a highly accessible translation, including several unique features for contemporary readers and users of daily wisdom guides.

Essayist Matthew Arnold described the man who wrote these words as “the most beautiful figure in history.” Possibly so, but he was certainly more than that. Marcus Aurelius ruled the Roman Empire at its height, yet he remained untainted by the incalculable wealth and absolute power that had corrupted many of his predecessors. Marcus knew the secret of how to live the good life amid trying and often catastrophic circumstances, of how to find happiness and peace when surrounded by misery and turmoil, and of how to choose the harder right over the easier wrong without apparent regard for self-interest.

The historian Michael Grant praises Marcus’s book as “the best ever written by a major ruler,” and Josiah Bunting, superintendent of the Virginia Military Institute, calls it “the essential book on character, leadership, duty.” Never intended for publication, the Meditations contains the practical and inspiring wisdom by which this remarkable emperor lived the life not of a saintly recluse, but of a general, administrator, legislator, spouse, parent, and judge besieged on all sides.

The Emperor’s Handbook offers a vivid and fresh translation of this important piece of ancient literature. It brings Marcus’s words to life and shows his wisdom to be as relevant today as it was in the second century. This book belongs on the desk and in the briefcase of every business executive, political leader, and military officer. It speaks to the soul of anyone who has ever exercised authority or faced adversity or believed in a better day.

Sales Rank: #20081 in Books
Published on: 2002-11-26
Released on: 2002-11-26
Original language: English
Number of items: 1
Dimensions: 8.44" h x .70" w x 5.50" l, .58 pounds
Binding: Hardcover
160 pages

Review
Steve Forbes A must read for business leaders. This is a fantastic achievement.

Josiah Bunting II Superintendent, Virginia Military Institute Timeless, magnificent, simple: the essential book on character, leadership, duty. No translation does the Emperor's Meditations better or nobler justice.

Admiral Stansfield Turner Former Director of the CIA All of us today would do well to take counsel from Marcus Aurelius. His pithy aphorisms lay out a philosophy of individual responsibility that should be of great value to each of us, whether in leading fulfilling lives, managing corporations, or leading countries.

Kenneth L. Woodward author of The Book of Miracles David and Scot Hicks have endowed serious readers with a marvelous new translation of a text that still challenges any society that hopes to understand what it means to be civilized.

Donald Kagan Hillhouse Professor of History and Classics at Yale University The wisdom contained in this handbook has been admired through the ages. The Hicks brothers' excellently clear translation happily now makes it accessible.

Jacques Barzun author of From Dawn to Decadence The Meditations is a work I disliked for its flaccid piety and self-concern from the time I read it years ago. But a look for curiosity's sake into this new translation has led me to read it all with genuine pleasure. The philosophical observations are the same but the tone is manly and there is a subtle and agreeable variety as the subject changes from self to the world and to the gods.

Victor Davis Hanson Professor of Classics at California State University This new, accessible translation by Scot and David Hicks of the emperor's famous Stoic handbook reflects far better the flavor of Marcus Aurelius's own style. Americans should read Marcus -- and this new edition now makes it a joy.

Language Notes
Text: English (translation)
Original Language: Greek

About the Author
Scot and David Hicks have headed schools in Europe and America. Scot lives in Paris, France. David is president of Darlington School in Rome, Georgia. He is author of Norms & Nobility, which won the American Library Association's Outstanding Book Award for education. Both brothers hail from Montana, where they spend their summers with family.

Most helpful customer reviews

112 of 126 people found the following review helpful.
A mediocre translation of a great book
By Wintertiger
This review is of the translation, not of the work (which I would rate 5 stars).

The translation in "The Emperor's Handbook" is probably more readable to a general audience than the much more accurate Loeb Classical Library translation, but the writing has been spun into soundbites. Marcus Aurelius did not write in soundbites. This results in a punchier work that is more accessible yet unfortunately shallower as well. The tone of a man writing for his own edification is turned into an almost preachy self-help book. Which is apparently what the publisher wanted, something to follow "The Book of Five Rings" and "The Art of War" as the latest book to help businessmen sound pseudo-intellectual and impress their non-reading fellow businessmen . . . and there are lots of readily-quotable soundbites separated out for easy use.

I am not being snarky. Read the intro and see who their target audience is. See what they are trying to accomplish.

Marcus Aurelius never would have named his work "The Emperor's Handbook," because he was not trying to teach people how to be emperor. He did not write in preachy soundbites.

Marcus Aurelius was a man trying to remind himself how to be a better person and live according to his stoic principles. This translation abandons that basic point.

1 of 1 people found the following review helpful.
Possibly the greatest leader in history right here!
By Whiskey Tango
This was my first foray into the works of the classic stoic authors and honestly I'm kind of ashamed to admit that my only real exposure to anything related to Marcus Aurelius before this was from the late great Richard Harris' portrayal of him in the movie Gladiator. That fact is a crying shame because this book is brilliant and should be read by every member of the human race. I honestly think if we put his words into the hands of our youth and made them memorize and live by these words that we would likely have world peace or at a minimum a much better and kinder world within the span of one generation (I believe the same of meditation). I've never had an author drive the point home so well that many of the anxieties we have in life are pointless and a complete waste of time to worry about. Out of all the great points he makes this one he reiterates quite a bit but it doesn't become boring or annoying, in fact quite the opposite. Each time he expresses this idea in a new and thoughtful way.

This book doesn't stop there though. You'll find Marcus' thoughts on courage, on being a good man, and most importantly on how to put this wisdom to action. The translators wisely state in their introduction that the main difference between Marcus and the saints and sages of old and new was that Marcus didn't live in a glass bubble. He didn't isolate himself in a monastery or close himself off from the world. Far from it. This man lived in a very complex and violent environment and he endured some of the most debilitating hardships a man can face (a horrible plague, insurrection, invasions, and even infidelity) and came through each one of them stronger and a better leader. What I like most about this book though is that he didn't write this book for me or anyone else. He didn't intend these words to be viewed by an audience. He wrote them so that he could govern his nation and most importantly himself to an even better degree. To me that means a lot. This wasn't a man trying to impress a crowd. He was just pouring his thoughts down which I believe shows his authenticity and nobility and that my friends is rare. In short this is an excellent book and I would highly recommend that it be read (and re-read) by all. Buy it!

6 of 6 people found the following review helpful.
Ancient wisdom
By Michael P. Maslanka
I recently became interested in ancient philosophy and read three translations of Aurelius. For someone just starting out, this is the best introduction. The intro essay is useful. Yes, the translation slips into one too many Hallmark moments, but overall the translation is concise and pointed and, well, more modern. Compare this translation with the Penguin Classic and you'll see what I mean. Here is the Penguin classic:"...both the longest lived and the earliest to die suffer the same loss. It is only the present moment of which either stands to be deprived:and if indeed this is all he has, he cannot lose what he does not have." A bit long winded. Here is the Hicks translation: "...the man who dies young loses not a jot more time than the man who dies old. A man can only be deprived of the present monent, for this is all he has, and how can a man lose what he doesn't possess?" And, Aurelius strikes me as someone who would not write or speak in the more mannered and formal Penguin classic way but instead as someone who cuts clearly to the nub. Get both books, but start with this one.

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? Free PDF White Hot, by Sandra Brown

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Ten years ago Sayre Lynch escaped from her small Louisiana hometown. Now she must return to Destiny to bury her brother, and confront her manipulative father and the painful memories she attempted to flee. As investigators raise questions about the nature of Danny's death, Sayre examines the turbulent relationships within her own family. Complicating her attempts to learn exactly how her brother died is Beck Merchant, her father's brilliant and canny attorney, who seems every bit as corrupt as her father. Yet despite her low opinion of Beck, Sayre finds herself irresistibly drawn to him. Tension between the workforce and management is mounting in Sayre's father's steel mill. While another hotbed of lies, secrecy and depravity smoulders and then ignites within his own family...

Sales Rank: #527836 in Books
Brand: Simon & Schuster
Published on: 2004-08-17
Released on: 2004-08-17
Original language: English
Number of items: 1
Dimensions: 9.54" h x 1.24" w x 6.46" l, 1.50 pounds
Binding: Hardcover
432 pages

Features

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From Publishers Weekly
White-hot labor disputes, family conflict, murder and romance are ablaze in bestselling Brown's latest romantic thriller (after Hello, Darkness), when Sayre Lynch returns to Destiny, La., for her brother Danny's funeral. Estranged from her family for 10 years, Sayre arrives in town believing Danny committed suicide, but suspects otherwise after a surprise encounter at the cemetery and a disquieting interview with the sheriff's deputy. The Bayou-born firebrand now San Francisco interior decorator stays to investigate her brother's last days, confronting her father, Huff Hoyle, the powerful owner of the foundry that provides most of the town's jobs and all its corruption; defying her brother Chris, Huff's heir apparent and OSHA's worst nightmare; and becoming the first woman on the floor of the hellish factory that fuels the family fortune. At every turn, Sayre crosses paths with Huff's handsome lawyer henchman, Beck Merchant, irresistible although he represents everything she despises. The steamy pair cannot escape each other or their conclusions about Hoyle Enterprises. Brown makes up in pace and intensity what she lacks in prose style, guaranteeing readers a brain vacation in print, much like watching a favorite movie: an exciting yet familiar experience, the satisfactory resolution never in doubt.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Brown's latest thriller centers on a successful but corrupt family in Destiny, Louisiana. Sayre Lynch vowed never to return to Destiny after she changed her last name and finally escaped from the influence of her controlling father, Huff Hoyle, who owns the iron foundry that the town is built around. But when Danny, her younger brother, is found dead with a shotgun in his mouth, Sayre reluctantly goes to Destiny for his funeral and is annoyed when her father's handsome lawyer and go-to man, Beck Merchant, approaches her. When the young officer investigating the case notes that some of the evidence points to murder rather than suicide, Sayre finds herself unable to leave Destiny. She's annoyed by Beck's constant presence, and she's not sure if he's trying to help her or throw her off the trail. Nor does she trust her father or her older brother, Chris, who is just like him and is a prime suspect in Danny's murder. Sayre isn't convinced of his innocence, by any means. As she tries to figure out how the intriguing, charming Beck fits into the picture, she finds herself deeply attracted to him. Although not quite as successful as her last few thrillers, Brown's latest still sizzles, thanks mainly to a compelling cast of characters. Kristine Huntley
Copyright © American Library Association. All rights reserved

Review
"A masterful storyteller."

-- USA Today

"[Sandra Brown] carefully crafts tales that keep readers on the edge of their seats."

-- USA Today

"Ingenious storytelling...top-notch."

-- The Roanoke Times

Most helpful customer reviews

0 of 0 people found the following review helpful.
Disappointed
By Miscellaneous
I love Hallmark movies and loved this book made into a movie by Hallmark. I foolishly decided to read the book because the book is always better than the movie, right? Not in this case! Hallmark took a good book and cleaned it up to make an excellent movie. The book turned me off with offensive language and graphic sex. I have decided to delete the book from my booklist so none of my family or friends can borrow it. I will not read any more of Sandra Brown's books.

0 of 0 people found the following review helpful.
Another GREAT Brown READ!!!
By MISS LRB
From the moment I saw the movie Smoke Screen and then devoured the book, I've been a HUGE fan of Sandra Brown's....Have read several over the last few years and am loving every single one as I continue to knock them back...She is my new Sidney Sheldon, who will forever be THE MASTER OF SUSPENSE...:)

0 of 0 people found the following review helpful.
Amazing plot!
By Natalie Stroud
Just when I think Sandra Brown won't catch me off guard again, she surprises me once more!
The unraveling of the story line kept my kindle in my hands and had me predicting possible culprits. I never suspected such a climax!

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Minggu, 04 Mei 2014

! Download Ebook AP Chemistry, 2004 Edition: An Apex Learning Guide (Kaplan AP Chemistry), by Apex Learning

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AP Chemistry: An Apex Learning Guide 2004 Edition comes complete with a targeted review of chemistry, two full-length practice tests and plenty of sample problems, plus Kaplan's proven test-taking strategies. You'll get what you need to score higher on this challenging exam.

In-depth review of all the material on the exam from the test-prep experts

Exclusive strategies to help you manage your time more effectively and successfully answer every question type

Intensive practice for the exam with hundreds of sample questions and detailed solutions for every answer

A special guide to tackling the reaction section, plus essential reference tables to help you succeed on the exam

Sales Rank: #6417250 in Books
Brand: Brand: Kaplan
Published on: 2003-12-23
Original language: English
Number of items: 1
Dimensions: 1.60" h x 8.38" w x 10.78" l,
Binding: Paperback
592 pages

Features

Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
mediocre
By Ling P. Shimizu
This was a poorly written prep book for chemistry. There are no explanations of how to actually take this exam. The test problems were too easy for the most part, and many of the problems that I got wrong were actually right, the answers in the back were either switched, or the problem was written wrong. The review was ok, but other than that, you should look into another prep book.

0 of 1 people found the following review helpful.
This book is great!
By Amazon Customer
I got a 5 on the Chemistry AP last year using this book--it really helped me a lot. I hadn't done any homework for two-thirds of the year, and it really helped me get the practice and knowledge that I needed.

0 of 0 people found the following review helpful.
a good study guide
By nancy0223
Way more helpful than either Princeton or Barron. This book covers every single topic on the Ap Chem test and has some really good practice questions.

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~~ Download PDF Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, by David A. Aaker

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In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.
Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:
• Brands are underleveraged
• The business strategy is at risk because of inadequate brand platforms
• The business faces a relevance threat caused by emerging subcategories
• The firm's brands are tired and bland
• Strategy is paralyzed by a lack of priority among the brands
• Brands are cluttered and confusing to both customers and employees
• The firm needs to move into the super-premium or value arenas to create margin or sales volume
• Margin pressures require points of differentiation
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Sales Rank: #155515 in Books
Published on: 2004-04-06
Released on: 2004-04-06
Original language: English
Number of items: 1
Dimensions: 9.00" h x 1.10" w x 6.00" l, 1.17 pounds
Binding: Hardcover
368 pages

Features

ISBN13: 9780743249386
Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From Publishers Weekly
Corporations may legally be considered persons, but to promote their individuality to consumers, they need a brand—and a strategy. This intriguing marketing treatise teaches companies how to understand and exploit the finely graded social system that brands inhabit in the marketplace. Projecting both "personality elements" and "emotional and self-expressive" qualities onto brands, customers are skeptical of parvenu brands that try to move up into super premium markets, contemptuous of brands that move down into "value" markets, and uneasy about brands that associate with less reputable labels. To help businesspeople sort through and capitalize on such perceptual niceties, Aaker, a consultant, professor and author of Building Strong Brands, plots out a complicated taxonomy of master brands, subbrands, endorser brands, brand alliances, branded energizers, silver bullet brands, cash cow brands and "fighter" brands (the latter protect more important brands from being sullied by competition with lesser brands). Aaker encourages companies to think of their brands as members of a football team, each with a well-defined role to play, and offers a wealth of case studies and exercises to help managers decide how to handle their portfolios. Aaker’s readable prose imparts real substance to these concepts, and provides insight into such issues as how to clarify a confusing assortment of brands, differentiate a company’s brands from its competitors’, introduce a new brand or kill off an old one. While the book is aimed at marketing executives, who will glean much practical advice from it, interested lay readers will find it a revealing insider’s look at how the business world conceives of and manipulates consumer psychology.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
Bernhard Eggli Managing Director, Head of Brand Management, UBS There's no authority on branding to equal David Aaker, and here he shows again his weight of experience and keenness of insight. This is a thoughtful exploration of how to structure, manage, and extend a brand portfolio for maximum value. The passages on how to energize and differentiate a brand are especially illuminating. Excellent.

Sam Hill President, Helios Consulting; former Vice Chairman, DMB&B Brand portfolio optimization will be the value-creating management approach of the next decade, and will change the way we do business as fundamentally as has business process reengineering or six sigma. Dr. Aaker has written a simple and pragmatic guidebook that will be tremendously useful to strategists. He has almost single-handedly transformed branding from an art into a science, and no one is better qualified to lead the discussion on brand portfolio strategy.

Anil Menon Vice President, Corporate Brand Strategy & Worldwide Market Intelligence, IBM Corporation Effective branding is a mission-critical business priority. And, as product-markets increasingly commoditize, a clear brand strategy can offer a path to competitive differentiation, particularly for B2B companies. Professor Aaker is at his brilliant best in this book with clear advice on how to make brands 'real' in the daily life of an organization and relevant in the marketplace.

Philip Kotler Professor of International Marketing, Kellogg School of Management, Northwestern University Brand Portfolio Strategy is a 'must' read for any company saddled with brands whose roles and relationships go begging for clarification and wiser direction. David Aaker, our most original conceptual thinker on branding, has again pushed brand management into exciting new territory.

John Elkins, EVP, Global Brand, Marketing & Corporate Relations, Visa International With timely insight, Aaker shows how to use portfolio tools to help firms address the strategic challenge of staying relevant and differentiated in dynamic markets.

Anna Catalano Group Vice President, Marketing, BP Aaker's epilogue of 20 takeaways should be a bible for all brand managers who want to drive business success.

Peter Sealey Ph.D., former Chief Marketing Officer, The Coca-Cola Company Brand Portfolio Strategy hits the mark dead center into the most relevant and hotly debated topic in marketing today. Aaker builds on his previous trilogy of seminal branding books with his best offering yet -- a great strategic and practical read.

About the Author
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great for someone like me who has no exposure to ...
By Amazon Customer
Great for someone like me who has no exposure to marketing to understand the basics. I love the examples and case studies.

0 of 0 people found the following review helpful.
Excellent investment of time and money
By James Gallagher
As brands assume roles equal to or more important than the actual products, keeping them dynamic and relevent becomes ever more crucial for business performance. Yet that challenge is becoming more complex as brands proliferate, cluttering brand porfolios and diluting brand equities.

In this book, Aaker builds a framework for understanding the key issues in brand management based on analysis of common initiatives taken by leading companies. It takes a theoretical approach, but it is based in real world examples that make it easy to follow.

I found the section on brand extensions very useful. For example, when considering a brand extensions, should the existing brand be leveraged, simply using a descriptor to define the offering; or should a new sub-brand created...if so, which will play the greater role in defining the offering and driving purchase -- the subbrand or the master?
These are the sorts of issues brand managers and strategists face on a daily basis so Aaker's exporation of these issues is very useful.

"Brand Portfolio Strategy" is not in the category of "brand enlightenment" tales, like Scott Bedbury's "A new brand world". It takes time to get through, can be rather dry.... but overall I found it an excellent investment of time and money.

22 of 24 people found the following review helpful.
Aaker's Greatest Achievement Thus Far
By Robert Morris
Aaker has earned and deserves his renown as an expert on branding. Perhaps you have read one or more of his previous books: Managing Brand Equity (1991), Building Strong Brands (1995), Developing Business Strategies (1998), Brand Leadership (with Eric Joachimsthaler, 2000), and Strategic Market Management (2001). In my opinion Brand Portfolio Strategy is Aaaker's most important work thus far. One of the most popular recent buzz words is "portfolio" which, insofar as strategy is concerned, is best understood in terms of diversity which creates or allows for options and opportunities otherwise unavailable. According to Aaker, the brand portfolio strategy "provides the structure and discipline needed to have successful business strategy. A brand portfolio strategy which is confused and incoherent can handicap and sometimes doom a business strategy. One that fosters organizational and market strategies, creates relevant. differentiated and energized brand assets, and leverage es those brand assets, on the other hand, will. support and enable business strategy." The brand portfolio strategy which Aaker advocates, therefore, creates relevance, differentiation, energy, leverage, and clarity.
There is a diagram inside the front and back covers of this book which illustrates precisely what such a strategy involves, and, what the various relationships are between and among its various components. (As I read this book, I found it helpful to refer back to the diagram occasionally as I would to a map throughout a journey. The same diagram also appears on page 17.) I appreciate the fact that Aaker illustrates each of his core concepts by examining various corporations' successes and failures with a brand portfolio strategy, notably Intel, Disney, Microsoft, Citigroup, SONY, Dove, GE Appliances, Dell, and Unilever.
After having read the previous sentence, decision-makers in small-to-midsize companies may conclude that the brand portfolio strategy offers little (if any) value to them. That would be a mistake and I apologize if I inadvertently encourage anyone to reach that conclusion. Aaker's quotation of a remark by Frank Lloyd Wright seems (to me) relevant both to the brand portfolio and to almost every organization, regardless of size of nature: "Always design [or redesign] a thing by considering it in its next larger context -- a chair in a room, a room in a house, a house in an environment, and environment in a city plan." That is as true for a family-owned automotive repair shop as it is for General Motors.
One of this book's several value-added benefits consists of dozens of quotations such as Wright's which provide Aaker's narrative with tasty seasoning while helping him to clarify his key points. Here are some other quotations which I especially appreciate:
"Beware of all enterprises which require new clothes." Henry David Thoreau
"Plans are nothing, planning is everything." Dwight Eisenhower
(Eisenhower's observation reminded me of a Hebrew aphorism: "Man plans and then God howls with laughter.")
"The best way to predict the future is to invent it." Alan Kay
"You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do." Jerry Garcia
Whatever their size and nature may be, all organizations really do need to position themselves so as to be perceived in the marketplace as having relevance, differentiation, energy, leverage, and clarity. In this brilliant book, Aaker explains HOW to accomplish that. Those who share my high regard for this book are urged to check out Harvard Business Review on Brand Management, Kaplan and Norton's The Strategy-Focused Organization, Godin's The Purple Cow, Finzel's Change Is Like a Slinky.

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Sabtu, 03 Mei 2014

^^ Download SHED Your Stuff, Change Your Life: A Four-Step Guide to Getting Unstuck, by Julie Morgenstern

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Expert organizer and New York Times bestselling author Julie Morgenstern teaches you how to get rid of the physical, mental, and time clutter that’s keeping you from the life you want.

Julie Morgenstern has made a career out of helping her clients get organized. But in the process, she discovered something surprising: for many of her clients, organizing isn’t enough. For those who are eager to make a change in their lives—a new job, a new relationship, a new stage in life—they need to get rid of the old before they can organize the new. They need to SHED their stuff before they can change their lives! So Julie created the SHED process—a four-step plan to get rid of the physical, mental, and schedule clutter that holds back so many of us. But SHEDing isn’t just about throwing things away! Julie teaches that its just as important to focus on what comes before and after you heave the clutter, so that the changes you make really stick in the long term. Learn about:

• Separating the treasures (figuring out what really matters)
• Heaving the rest (undertaking the tough work of eliminating excess)
• Embracing your true identity (figuring out who you really want to be)
• Driving yourself forward (achieving real change now that the past isn’t holding you back any longer)

Whether you’re facing a move, a promotion, an empty nest, a marriage, divorce, or retirement, SHED Your Stuff, Change Your Life provides a practical, transformative plan for positively managing change in every aspect of your life.

Sales Rank: #82844 in Books
Brand: Morgenstern, Julie
Published on: 2009-03-03
Released on: 2009-03-03
Original language: English
Number of items: 1
Dimensions: 9.25" h x .80" w x 6.12" l, .69 pounds
Binding: Paperback
288 pages

Features

Shed Your Stuff, Change Your Life: A Four-step Guide to Getting Unstuck

From Publishers Weekly
Morgenstern, a professional organizer with clients like Time Warner, shares advice and anecdotal revamp stories for anyone who ever needed to clean out a drawer, closet or personal planner. Her guiding principle in fighting clutter, over-scheduling and bad habits is called SHED: Separate treasures, Heave the rest, Embrace identity from within, and Drive yourself forward. Morgenstern's chatty advice includes ways to let go, develop a "theme" for your future and "heave" successfully (with lists of places to send stuff). Her theory is that, although one may miss certain possessions or habits, freed-up space will inevitably open unseen vistas, allowing the new you to move forward. Morgenstern supplies timelines, entire chapters on living in the moment and breaking the mold, as well as quizzes and work sheets. She also examines, in-depth, typical emotional reactions to shaking free of the old, and encourages small steps toward revolution: "Don't be so quick to reenact the Boston Tea Party." Client case studies pose intriguing challenges, from obsessive email checking to good but unfulfilling jobs to an overabundance of shoes and accessories.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Absolutely brilliant!" -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

"This book will help you to recognize what you really value in life so you can let go of everything that's keeping you from reaching your true potential." -- Larry King

"I've always been amazed by the way Julie Morgenstern can organize everything -- but until now, I didn't realize that included human minds, hearts, and souls." -- Martha Beck, author of Finding Your Own North Star

About the Author
Julie Morgenstern helps people and companies—like American Express, IKEA, The Miami Heat, Sony Music, Rubbermaid, and Time Warner—do more in less time. Morgenstern’s first book, Organizing From the Inside Out, was made into a PBS special. She is also the author of Time Management from the Inside Out, Organizing from the Inside Out for Teens (co-written with her daughter Jessi), and Never Check E-Mail in the Morning.

Most helpful customer reviews

150 of 152 people found the following review helpful.
Tons of practical advice
By David J. Singer
I read a lot of personal development books. There is more practical and useful advice in this book than in almost any book I have read. One area of advice I liked a lot is the Perfectionism Habit Breakers, a few of which are (1) Devise three approaches, minimim, moderate, & maximum, before jumping into anything, and opt for minimim or moderate whenever possible. This helps you to recognize there are more than two outcomes (disaster and perfection) (2) Rephrase the question "how much can I do?" to "how little can I do?" You are not cheating, you are preserving yourself for other tasks, likely ones which are more important and/or more enriching. (3) Stop doing other people's jobs. You can better use the time, and it develops them rather than sending the wrong signal. And, you can always provide coaching feedback later.

Very, very good book

121 of 123 people found the following review helpful.
Helped me out of my rut!
By :)
I can't say enough about how great this book is! I had been in a rut for quite some time, and I didn't really know what to do next. Then I saw this book, and being a fan of Organizing from the Inside Out, I decided to give it a try, though I was kicking myself the whole way home from the bookstore because I bought "yet another" self-help book and I already had a ton of them. Thankfully I didn't listen to my reservations this time, because this is one of the best self-help books I have ever read.

I forced myself to work slowly through the process, reading one part, answering the questions and taking actions, then reading more. And now I stand back, looking at my clean house and schedule, and I have so much energy. Furthermore, I have tons of ideas for moving my life forward in new, exciting directions, things that never would have occurred to me with all of the obsolete clutter in my life.

As I mentioned, I had a bunch of self-help and organizational books (SHEDed those!!) and I felt this one helped me more for several key reasons:
*Picking a "theme" for the next phase of my life. I had spent months agonizing over which career I wanted to do, to no avail, so picking a general theme and not having to make any specific decisions immediately helped me enormously.
*Differentiating between "junk" and "obsolete stuff." My house was pretty much junk-free, but I had a lot of obsolete stuff. For example, I had a huge book "collection" (over 350 books), most brand new, that were still perfectly good, that I would never, even in two lifetimes, have enough time to read. SHEDing these books (keeping only the treasures) lifted a huge weight off my shoulders. Morgenstern also guides readers to reflect on why they have acquired the clutter they have, which was very helpful to me. When I reflected on why I had acquired so many books it was easier to get rid of them, and I don't think they will build up like that again.
*Providing exercises after the fact. Most organizing books stop with a clean, organized house, but Morgenstern doesn't let readers off the hook that easy. She provides very helpful exercises for moving toward the life you imagined before and during SHEDing.

After reading this book and working though the process (which has taken me months) I actually feel "unstuck" and I have plenty of ideas for bringing my theme to life. I can't recommend this book highly enough; it's more than just a de-cluttering book, it's a life-changing book, giving you tips and techniques for getting out of the rut and propelling your life forward. Well done Julie!!

65 of 68 people found the following review helpful.
This book works - even for tough cases like me!
By One can never have enough books!
This book works because the author more effectively deals with the psychological aspects of clutter and cleaning up - especially the pain of *gasp* actually getting rid of stuff.

What made the book so effective for me is the acknowledgment that some of our stuff isn't junk but rather hidden treasure. I was also able to forgive myself for the money "wasted" on some things because as the author said, the item served a purpose at the time I bought, but now I am in a different place in my life and I don't need it anymore.

You will probably get something different from the book - whatever it is that you need. But like me, you will find that this book really works (I have culled about 200 books from my collection so far).

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Lean Thinking was launched in the fall of 1996, just in time for the recession of 1997. It told the story of how American, European, and Japanese firms applied a simple set of principles called 'lean thinking' to survive the recession of 1991 and grow steadily in sales and profits through 1996. Even though the recession of 1997 never happened, companies were starving for information on how to make themselves leaner and more efficient. Now we are dealing with the recession of 2001 and the financial meltdown of 2002. So what happened to the exemplar firms profiled in Lean Thinking? In the new fully revised edition of this bestselling book those pioneering lean thinkers are brought up to date. Authors James Womack and Daniel Jones offer new guidelines for lean thinking firms and bring their groundbreaking practices to a brand new generation of companies that are looking to stay one step ahead of the competition.

Sales Rank: #300357 in Books
Published on: 2003-07-07
Original language: English
Number of items: 1
Dimensions: 9.21" h x 1.06" w x 6.02" l,
Binding: Paperback
400 pages

From Publishers Weekly
There's a missionary zeal to this book for corporate managers: it wants to convert companies the world over to the streamlined production process pioneered by Toyota after WWII. Womack and Jones chronicled Toyota's concept of lean production in The Machine That Changed the World, and embarked in 1990 on a tour of North America, Europe and Japan to persuade organizations, managers, employers and investors that mass production was out of date and should be chucked for something better. They formed a network of companies and individuals dedicated to lean production. Network members, whose stories form the basis of the book, gather annually to update procedures and refine theory. Showa Manufacturing, a Japanese maker of radiators and boilers, for instance, pulled itself out of an earnings slump by changing from mass-producing batches of standardized equipment to producing customized small lots. Heavily laden with details, this is for specialists who want to streamline. It makes few references to the larger, global economy. Author tour.
Copyright 1996 Reed Business Information, Inc.

From Booklist
In The Machine That Changed the World (1990), Womack and Jones, along with Daniel Roos, lauded the manufacturing technique used by Japanese automakers, known as "lean production" and also as the Toyota Production System. Lately, though, some critics have argued that "lean production" has been used as simply an excuse for downsizing, and recent books, such as David Gordon's Fat and Mean (1996), have questioned whether corporate trimming has been effective at all. Undaunted, Womack and Jones argue their case anew. They now move beyond "lean production" to propose "the lean enterprise" and describe the successes at 25 U.S., Japanese, and German companies that have effectively implemented the "lean principles" of value (as defined by the customer), value stream, flow, pull, and perfection. Because their earlier book has sold well, this follow-up could generate interest. David Rouse

Review
Fortune A new and coherent thesis about automotive production...[the authors] back up their conclusions with unique statistical measures that are authoritative, extremely timely, and highly revealing. Think of this book as another step in the decade-long process of getting the attention of recalcitrant mass producers. -- Review

Most helpful customer reviews

100 of 104 people found the following review helpful.
Good Conceptual Overview of Eliminating Waste in Producing
By Donald Mitchell
Unlike most cost-reduction books, Lean Thinking has a strong conceptual underpinning for thinking about improving your operations. The authors move beyond the narrowest application of the lean manufacturing model (the original Toyota system) to explore key concepts like value (what do the customers want? as opposed to what do they choose from the limited options we give them?), flow (continuous production is faster and more efficient than batch processing), pull (letting immediate demand determine what is produced rather than sales projections), and perfection (thinking through the ideal way to do things, rather than just improving from where you are today somewhat). Providing this conceptual framework makes it easier to understand the benefits of operating a lean enterprise. People who did not understand the message in Direct from Dell would find Lean Thinking to be a useful framework.
One of the strengths of this book is that it is deliberately full of examples of companies which took traditional methods in existing plants and converted them into lean operations. I know of no other set of case histories half as useful on this subject.
The key limitation of this book is that most people new to lean manufacturing would not be able to implement solely using the book as a guide. The conceptual perspective, while being uniquely valuable, leaves the inexperienced person with few guideposts. Some of the key requirements are simply described as "get the knowledge" and so forth. As a follow-up, I suggest that the authors team with those who have done this work and write a hands-on guide. Much more benefit will follow.
If you are interested in understanding how a new business model of how to provide your products and/or services might work and what the benefits might be, Lean Thinking is a good place to start. Most executives and operations managers have never seriously considered going from batch to cell-based production. This will open your eyes to the potential.
Based on my many years of experience with improving business processes, you will actually need to go visit some of the companies cited to fully understand the issues and what must be done. I know that visits to Pratt & Whitney can be arranged and are very insightful. You might try to start with that one.
One area may turn you off. The cited examples moved forward pretty ruthlessly. That may not be your cup of tea. You may be reminded of some of the early reengineering. My own experience is that such changes can be done in a more positive and constructive way. Stay open to that possibility as you read the cases. They basically all use command and control to create more flexibility. You can also use other methods like those encouraged in The Soul at Work and The Living Company to create these kinds of results. Keep that in mind.
I recommend that everyone who uses batch and sequential operation methods read this book. It will open your eyes to great potential to grow faster and more profitably.

2 of 4 people found the following review helpful.
Good Book for Introduction to Lean!..need application book
By Elguava
This book was definately informative. Lean thinking is revolutionary in approach. The text reviews a lot of success stories. Would like to see another text that gets more into application, answering questions like...How to set up a kanban system..or How to accomplish quick changeover of machinery.
Would recommend this book as a good starting point!

0 of 1 people found the following review helpful.
A classic, must read
By C. Smith
I was fortunate enough to participate in the Pratt & Whitney lean transformation described in Lean Thinking.

While it is not a "how to" book, it does a good job of describing the lean initiatives undertaken.

This book is a classic "lean must read."

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